The Task

Create a new brand identity, descriptor, positioning, look and feel and advertising campaign for Guinness Asset Management

The Solution

We developed a new logo that reflected their new descriptor, ‘Global Investors’ and gave them a brand positioning of ‘Positively Different.’ To bring this positioning to life we are using animals that have a ‘difference’ that gives them an advantage over the standard specimen of their species.

The Results

The campaign has raised brand awareness externally and been well received internally. It has also gained positive comments from within the advertising industry.